Problem

Financial security & freedom is important for everyone, especially for women

But finance is a “Block-Box” for women

Unfortunately, the insecure feeling with low-level of financial acumen deters women from making better life choices

Problem
Solution

Solution

An integrated platform built around a diverse community; providing unprecedented access to high quality finance education in an engaging & collaborative learning environment.

Make finance simple & interesting

One platform, unified experience globally

Help build finance capabilities of women

Why Aarna?

Women-inspired, Women-led.

Purpose-driven business for social good.

We’re committed to giving all women access to a safe environment for sharing stories as well as to educate & empower them with valuable & trustworthy information on personal finance, using the best-in-class technologies.

Right Audience

Right Content

Right Moment

Right Format

why-aarna
Solution

Vision

Financial security & freedom for everyone.

Mission

Empowering women to make better life choices with greater confidence in finance.

Passion

Purpose

People

TEAM Aarna

A global community of finance & banking professionals, entrepreneurs, lawyers,
engineers, teachers, researchers and more. Our shared values and beliefs influence the work that we do, and the social impact we hope to achieve together.

1

Beate Caldewey

Co-founder, Data & Analytics

1

Nadine Chetty

Strategic Advisor, HR

Founder & CEO, Tribes Inc.
1

Guillaume Catella

CTO, System Architecture

1

Sreeram Iyer

Strategic Advisor, FinLit

COO, ANZ Bank
1

Sanjeev Kumar

Founder, Strategic Partnerships

Experienced With

brand
brand
brand
brand
brand
brand

A Digital Ecosystem for Personal Finance.

isirik

Ph-I 2020

P2P Learning platform

Ph-II 2020

B2P Digital finance
marketplace
isirik
isirik

Ph-III 2022

B2B Digital solutions
marketplace

Our Core Values

Authenticity

True to ourelves & everyone around us

Agility

Challenge the status quo with open mind, focus & speed

Putting

People First

Consistency

Act with integrity, honesty, loyalty & respect in all situation with all people

Transparency

Radicaly transparent in everything that we do

Solution

Let’s talk about money

topl

There is nothing in the world more POWERFUL than sharing a good STORY.

Managing money is not hard. It comes down to understanding some basic concepts and being able to talk more openly about MONEY.

It’s time to transform the experience of financial education.

Encourage every WOMAN to make better money, career & lifestyle CHOICES